The influence of authenticity of online reviews on trust formation among travelers
Year of publication: |
2020
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Authors: | Kim, Min-Seong ; Kim, Jihye |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 5, p. 763-776
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Subject: | authenticity | online reviews | mega review site | trust | trust transfer theory | Vertrauen | Confidence | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization | Electronic Commerce | E-commerce | Social Web | Social web |
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