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Hybrid Advertising Auctions
Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008
present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …
Persistent link: https://www.econbiz.de/10009440910
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Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H; Muthaly, S; Akamavi, R - 2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
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Keeping pace with change in SMEs: creating and maintaining congruence and consistency in SMEs in transition economies.
Robinson, David A - 2008
Global business is changing at pace in both form and complexity, demanding innovative solutions. Change is no longer an option; it is crucial to the ongoing success of global businesses. Leadership that encourage innovation and entrepreneurial orientation involves the creation and maintenance of...
Persistent link: https://www.econbiz.de/10009441634
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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An Adoption Model for Mobile Banking in Ghana
Standing, Craig; Standing, Susan; Karjaluoto, H; … - 2009
The impact of social and cultural factors on the adoption of technology still requires much research. To investigate it more fully, we examine the reasons for the adoption and non-adoption of mobile banking in Ghana. Through a survey of 271 people in Ghana, it has been found that social and...
Persistent link: https://www.econbiz.de/10009440844
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Real Options Valuation Of
Moja, Tiisetso Moshate Nathan - 2011
The main purpose of this research was to examine the application of recent investmentanalytics when making capital investment decisions in next‐generation service‐orientedtechnology architectures in the cellular telecommunications industry. Secondaryobjectives were to conduct risk analysis...
Persistent link: https://www.econbiz.de/10009447591