.e. in marketing terms, branding a story, which eventually translates an identity. In this paper, my aim is to demonstrate … how F&B Australian successful entrepreneurs (re)created a national identity, by fashioning the imagery of taste and …€˜signe gustatif’ that frames the meaning of the dish and its social effects in the table’s process of communication. …

Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …

may adjust in their advertising campaigns. …

knowledge worker is centrally adopted and, using this approach, the identity of knowledge workers and their interpretation of …

construction used in IOR managers’ identity discourse. Our analysis of these repertoires suggests that, although the development of … expertise. In this tensile positioning, they forestall closure on their identity by constantly shifting identifications …

another as part of identity construction. This dissertation attempts to answer the following research questions: 1. Do self …-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …, hypotheses were tested using structural equation modeling (SEM). The results suggest that self-concept and identity indeed …

Identifiers are an essential component of online communication. Email addresses and instant messenger usernames are two …. The first population is drawn from employees of a financial service firm with substantial constraints on communication in … the workplace. The second population is drawn from a design firm with minimal constraints on communication. The two …

treats home culture and host culture as existing entities, and it provides further support for viewing cultural identity as …