analysis (CFA) model; and (2) the impact of data parceling on the test of (delta kappa) between groups by using the two … calculation of empirical Type I Error and empirical power, the two parceling strategies, and the adjustment of the random error … group sizes) in social science and education disciplines. This study also provided the evidence that parceling could improve …

Die Arbeit befasst sich mit dem Faktor Zeit in der internationalen Fernsehwerbung und seinen Kulturraum bedingten … in der Fernsehwerbung. Bei Kulturraum-?konomisch optimalem Einsatz von Werbebudget k?nnen zuk?nftig gro?e Summen Geld …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …