This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …

on the market as well as the influence on sales during that period.In the literature section, the 4P's of the marketing … problems that they encountered. This study also investigates what influences the marketing mix had on the different dealerships … recession.Finally, the recommendations to the dealerships, as how to improve the marketing and sales through the correct use of …

The goal of this research is to investigate the impact of marketing mix strategies on companies’ profitability in the … implementation of marketing mix strategies and their actual outcomes on that specific area, to obtain marketing mix determinants and …

taking place in it. The focus of the marketing complex is the consumer and his wishes. Therefore, the primary goal of each … company is to meet the needs of consumers and maximize profits. To achieve this, the company uses marketing tools, a set of …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …