Dawlance (Private) Limited : the air fryer microwave oven launch
Year of publication: |
2020
|
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Authors: | Haque, Ehsan Ul |
Published in: |
Asian journal of management cases. - London : Sage Publ., ISSN 0973-0621, ZDB-ID 2211863-9. - Vol. 17.2020, 2, p. 129-146
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Subject: | Marketing | air fryer | product launch | Dawlance | marketing mix | diffusion of innovation | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Produktentwicklung | New product development |
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