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As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...
Persistent link: https://www.econbiz.de/10009464858
Interorganizational alliances are widely recognized as critical to product innovation. A notable trend is the rapid growth of new product development (NPD) alliances between large, well-established firms and small, growing firms. This dissertation is comprised of two studies on the formation and...
Persistent link: https://www.econbiz.de/10009465006
Two important issues regarding international market entry strategy remain largely unexplored: international launch time window (the elapsed time between product launch in the home country and launch in the focal country) and country sequence. First, I investigate the factors that drive...
Persistent link: https://www.econbiz.de/10009465158