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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Black economic empowerment in the Cape Peninsula advertising industry: a multiple case study approach
Duffet, Rodney Graeme - 2009
.The advertising industry has been criticised for its slow empowerment advancement, which led to two parliamentary hearings in the … Advertising (ACA) gave full cooperation during the parliamentary hearings and has been a main driving force of transformation … within the advertising industry. The ACA’s dedication resulted in the Marketing, Advertising and Communication (MAC) sector …
Persistent link: https://www.econbiz.de/10009447156
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The evaluation of business relationships from the buyer's perspective: antecedents to the consideration set for supplier replacement in the South African advertising industry
Van Rensburg, Mari Jansen - 2008
Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising … agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency … to gain a better understanding of business relationships. This is with specific reference to advertising agency …
Persistent link: https://www.econbiz.de/10009457742
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The effect of the financial crisis on the German advertising industry
Deutschmann, Farina - 2010
Die Bachelorarbeit beschäftigt sich mit der derzeitigen Finanzkrise imBezug auf die deutsche Werbeindustrie. Sie beinhaltet die Reaktion derUnternehmen unterschiedlicher Branchen hinsichtlich ihrer Werbungund die daraus resultierenden Auswirkungen auf den Werbemarkt imAllgemeinen. Die...
Persistent link: https://www.econbiz.de/10009434369
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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Understanding Australia’s industry-level productivity dynamics: from measurement to econometric estimation
Zheng, Weiquan - 2009
This thesis investigates a range of issues related to the industry-level productivity growth in Australia. It approaches the issues from three different, but related angles. First, it derives the estimates of the industry-level multifactor productivity (MFP) index for the 12 market-sector...
Persistent link: https://www.econbiz.de/10009434863
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Input Substitution in the Spanish Food Industry
Alarcon, Silverio - 2005
Firm panel data sets over the period 1993 to 2002 are used to estimate translog production functions with labour, capital and material inputs for 9 Spanish food industries. To tackle the endogeneity of the regressors, the generalized method of moments estimations is employed. The specification...
Persistent link: https://www.econbiz.de/10009443890
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Heterogeneous Production Efficiency of Specialized Swine Producers
Tonsor, Glynn T.; Featherstone, Allen M. - 2006
This research evaluates the efficiency of swine firms differing by specialization type and employed technologies. Measures of technical, allocative, scale, economic, and overall efficiency are separately and jointly estimated for farrow-to-finish, farrow-to-feeder, feeder-to-finish,...
Persistent link: https://www.econbiz.de/10009444891
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The relationship between farm size and productivity: empirical evidence from the Nepalese mid-hills
Thapa, Sridhar - 2007
This paper examines the farm size and productivity relationship using data from Nepalese mid hills. The household data used has been drawn from a survey conducted by the author and financed by the Norwegian University of Life Science. The analysis uses models both allowing for and not allowing...
Persistent link: https://www.econbiz.de/10009445117