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difference, preceding a purchase, in the amount of information which are at the supplier’s and at the customer’s disposal … registers uncertainty and may abstain from effecting a purchase altogether, turning instead to other providers and/or products …
Persistent link: https://www.econbiz.de/10009467439
an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The … and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among … willingness to purchase green products. Malaysian Muslims make a difference only in spirituality while there is no difference …
Persistent link: https://www.econbiz.de/10011589567
employees of the firm. The emotion-causing antecedents elucidated in this article are the website's vividness, interactivity … dimensions, positive or negative emotions may result. For example, using machine memory to automatically generate purchase … based on a user's cookie trail may be annoying. Regardless of the valence of the resultant emotion, the feelings generated …
Persistent link: https://www.econbiz.de/10009441637
heightened product interest and expedited purchase decisions. Two hundred and sixty community members participated in the study … influenced consumption vision quality. A series of standard regression analyses tested these propositions and confirmed emotion … as a mediating variable for consumption vision and vacation purchase decisions. …
Persistent link: https://www.econbiz.de/10009448698
mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real … limited time offers in advertising on consumer perceptions and purchase intentions; the effect of unit pricing and the … presentation of terms and conditions information in advertising on consumer perceptions and purchase intentions; and the effect of …
Persistent link: https://www.econbiz.de/10009483985
Persistent link: https://www.econbiz.de/10010353216
Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...
Persistent link: https://www.econbiz.de/10009468029
between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have … relationship between the knowledge and purchase. The identified potential moderating variables were then incorporated into … purchase of socially-conscious products.The study found that the relationship between the variables is both positive and …
Persistent link: https://www.econbiz.de/10009438165
Šio magistro darbo tikslas yra kosmetikos produktų vartotojų elgsena, bei jos teoriniai ir praktiniai aspektai. Pagrindinis tikslas šiame magistro darbe yra atlikti teorinius vartotojų elgsenos tyrimus, o taip pat mokslinius tyrimus vartotojų elgsenos "Biok Laboratorija" produktų ir...
Persistent link: https://www.econbiz.de/10009479321