Jones, Marilyn Y; Spence, Mark T; Vallaster, Christine - 2008
employees of the firm. The emotion-causing antecedents elucidated in this article are the website's vividness, interactivity … dimensions, positive or negative emotions may result. For example, using machine memory to automatically generate purchase … based on a user's cookie trail may be annoying. Regardless of the valence of the resultant emotion, the feelings generated …