Jugaad is the latest/trend in management and business reports of India’s awakening. The term refers to the widespread practice in rural India of juryrigging and customizing vehicles using only available resources and know-how. While the practice is often accompanied by indigence and corruption...

The Integration-Responsiveness framework of Prahalad and Doz (1987) has been used extensively in the international business literature to typify the diverse and often-conflicting environmental pressures confronting firms as they expand worldwide. Although the IR framework has been successfully...