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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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The Impact of Female Empowerment in Advertising (Femvertising)
Drake, Victoria Elizabeth - 2017
In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging (“Femvertising”), such as Dove’s “Real Beauty” campaign. While these advertisements are commonly discussed in the media, there is little research evaluating the effectiveness of...
Persistent link: https://www.econbiz.de/10011720478
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Development and Gender Inequality ; Development and Gender Inequality
Lamanna, Francesca - 2013
Persistent link: https://www.econbiz.de/10010353250
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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …
Persistent link: https://www.econbiz.de/10009440910
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Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels
Mortimer, Gary; Weeks, Clinton - 2011
gender differences with respect to the criterion of grocery product price within an Australian supermarket retail environment … implications for gender studies and consumer behaviour disciplines in relation to grocery shopping. …
Persistent link: https://www.econbiz.de/10009438018
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Information and the Experience of Wonder: A Rhetorical Study of Information Design
Jun, Soojin - 2011
In the last two decades, emotion has emerged as an important theme in discussions of design. However, there is no framework to date that encompasses both emotion and information design in a single theory. This dissertation was motivated by a lack of substantive theory that would allow design...
Persistent link: https://www.econbiz.de/10009441167
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Process and power: Building strategies for technical communicators to effect organizational change
Agena, D Kate - 2006
This project extends work toward building strategies to improve the status of technical communication by arguing that shifts in product development processes, such as the current shift in software development from waterfall to iterative methods, open gaps for technical communicators to take...
Persistent link: https://www.econbiz.de/10009430387
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018