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Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
concerns with regard to invasion of privacy along with the recent emergence and wide use of the Internet. Government intrusion … into private domains through the Internet is examined as a major concern. Privacy invasions by Web marketers, hacker …
Persistent link: https://www.econbiz.de/10009475049
and gender.Research limitations/implications – There are two limitations. First, the sample containedonly UK Internet … users, thus generalisations about the entire population of Internet users maybe questionable. Second, in our measurement of … purchase orientations in boththe traditional world and on the Internet are largely similar. Therefore, both academics …
Persistent link: https://www.econbiz.de/10009465514
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place … evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant …-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall …
Persistent link: https://www.econbiz.de/10011617940
Die Bachelorarbeit beschäftigt sich mit dem Viralen Marketing.Ziel der Arbeit ist es, die Historie, die Formen, die Entwicklungs- sowie die Einsatzmöglichkeiten und deren Problematik des Viralen Marketings aufzuzeigen.
Persistent link: https://www.econbiz.de/10009434250
User Generated Content (UGC) plays a key role in the current and future e-commence at the era of Web 2.0. As an important form of UGC, the online auction site eBay has enjoyed tremendous growth rates since its inception. Many social networks emerge across different communities on eBay. The...
Persistent link: https://www.econbiz.de/10009434789
Network-based marketing refers to a collection of marketing techniquesthat take advantage of links between consumers to increase sales. Weconcentrate on the consumer networks formed using direct interactions(e.g., communications) between consumers. We survey the diverseliterature on such...
Persistent link: https://www.econbiz.de/10009435056
Researchers and practitioners increasingly are gaining access to data onexplicit social networks. For example, telecommunications and technologyfirms record data on consumer networks (via phone calls, emails,voice-over-IP, instant messaging), and social-network portal sites suchas MySpace,...
Persistent link: https://www.econbiz.de/10009435057
Der Informationsaustausch zwischen Konsumenten im Internet wird zunehmend von Unternehmen als Träger beeinflussender … Konsumenten bei der Rezeption einer im Internet veröffentlichten Produktempfehlung Misstrauen bzgl. der Aufrichtigkeit des …
Persistent link: https://www.econbiz.de/10009467432