My philosophical case study concerns textbook presentations of the theory of demand. Does this theory contain anything … of physics by Oliver Timmer. Applying his ideas to the theory of demand reveals that the statements of this discipline …Dies ist eine methodologische Fallstudie, in der Lehrbuch-Darstellungen der Theorie der Nachfrage durchleuchtet werden …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

This study examined Nile perch demand in the Netherlands and assessed the importance of country of origin as a … determining factor. Import demand equations were estimated using the absolute price version of the Rotterdam model where Nile …). The Armington framework (source-differentiation) is often used when estimating import demand for a similar product from …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …