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Investigating consumer-brand relationships

Birk, Matthias Maximilian - 2010

Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

Persistent link: https://www.econbiz.de/10009467259

Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market

Gerdau, Ole - 2011

Ziel dieser Arbeit ist es, die Anwendbarkeit intrinsischer Wertmodelle in dem nach inländischen und ausländischen Investoren segmentierten chinesischen Kapitalmarkt zu untersuchen. Innerhalb des Frameworks der internationalen Portfolio Investment Theorie werden segmentspezifische...

Persistent link: https://www.econbiz.de/10009433707

The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung: Eine theoretische Analyse

Herrmann, Roland; Anders, Sven; Thompson, Stanley R. - 2005

The protection of the regional origin of foods is a major part of the food-quality policy in the EU. It is the objective of this article to analyze economic effects of such policy instruments. Two different types of policy are distinguished which are both designed to promote regional products....

Persistent link: https://www.econbiz.de/10009446321

WELFARE EFFECTS OF ECO-LABEL PROLIFERATION: TOO MUCH OF A GOOD THING?

Lohr, Luanne - 1998

Given that existing food eco-labels are still not well defined in consumers' experience, there is potential for new labels to generate more confusion. Consumers incur fixed costs to learn about a label's meaning. Market shares for existing certifications may be eroded by perceptions that new...

Persistent link: https://www.econbiz.de/10009446760

Irwin, R. L.; Lachowetz, T.; Cornwell, B. T. B.; Clark, J. - 2003

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a … increasing popularity of cause-related marketing programs (CRMPS) can be attributed to the Integration of sponsorship in many … organizations' sport marketing strategy. The purpose of this study was to examine the attitudes, beliefs, and purchase intentions of …

Persistent link: https://www.econbiz.de/10009448098

Market segmentation with choice-based conjoint analysis

DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

Persistent link: https://www.econbiz.de/10009476603

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

Wedel, Michel; DeSarbo, Wayne S. - 2002

The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …

Persistent link: https://www.econbiz.de/10009477260

Managing urban water services through segmentation, service and price differentiation: findings from sub-Saharan Africa

Njiru, Cyrus - 2002

Water is life and its provision is vital not only for purposes of sustaining life but alsofor convenience, health, sanitation and economic well being. The United Nationsestimates that over one billion people living in developing countries lack access tosafe water, with a substantialp roportion...

Persistent link: https://www.econbiz.de/10009461056

Services marketing in the hospitality economy: An exploratory study

Kitsios, Fotis C. - 2006

Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....

Persistent link: https://www.econbiz.de/10009445577

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