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Cross-European and functional food related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - 2006
Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...
Persistent link: https://www.econbiz.de/10009445567
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Strata, Structure, and Strategy for Resource Allocation and New Product Development Portfolio Management
Chao, Raul O. - 2007
Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …
Persistent link: https://www.econbiz.de/10009475989
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Managing innovation in new product development: reviewing the performance of small and medium-sized enterprises
Phillips, Wendy; Filson, Anna; Brown, Robert - 2000
innovation and technological change when undertaking new product development. Focusing on the management of technology, it will … straightforward. Innovation is a complex process shaped not only by the firm's internal environment, but also by the interactions that … appreciate the value of these interactions in promoting innovation. However, for those involved in innovative new product …
Persistent link: https://www.econbiz.de/10009461251
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Interaktive Optimierung des Betriebsmitteleinsatzes in der integrierten Projektplanung und -steuerung
Lenz, Horst - 2002
Sich ständig verschärfende Marktbedingungen, wie mehr Wettbewerb durch Einführung des europäischen Marktes, größere Sensibilität für den Umweltschutz und daraus resultierende Planungsauflagen, machen die Projektsteuerung heute wichtiger denn je. Ein Ziel dieser Arbeit ist die Entwicklung...
Persistent link: https://www.econbiz.de/10009467422
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Optimal Pricing and Capacity Planning in Operations Management
Tong, Dehui - 2011
Pricing and capacity allocation are two important decisions that a service provider needs to make to maximize service quality and profit. This thesis attempts to address the pricing and capacity planning problems in operations management from the following three aspects.We first study a capacity...
Persistent link: https://www.econbiz.de/10009455280
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Branch and Price Solution Approach for Order Acceptance and Capacity Planning in Make-to-Order Operations
Mestry, Siddharth D; Centeno, Martha A; Faria, Jose A; … - 2010
The increasing emphasis on mass customization, shortened product lifecycles, synchronized supply chains, when coupled with advances in information system, is driving most firms towards make-to-order (MTO) operations. Increasing global competition, lower profit margins, and higher customer...
Persistent link: https://www.econbiz.de/10009460588
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Komplexitätsbeherrschung in der wertschöpfungspartnerschaftsübergreifenden Produktspezifikationserstellung bei unvollkommenen Informationen durch Simplifizierungsregeln
Ludwig, Ralf - 2005
Probleme/Forschungsfragen:Ein stetiger Komplexitätsanstieg des Produktes und der Produktentwicklungsumgebung erschweren in Wertschöpfungspartnerschaften das Erreichen einer gemeinsamen Win-Win-Situation. Bei der frühen Erarbeitung der Produktauslegung oder im Rahmen der...
Persistent link: https://www.econbiz.de/10009467468
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Modularität und vertikale Desintegration
Leykauf, Gerhard - 2006
Die Relevanz der Konstruktionsweise von Gütern hat in den vergangenen Jahren verstärkte Beachtung in der ökonomischen Literatur gefunden. Insbesondere die Konsequenzen einer modularen Gestaltung von Produkten rückten dabei in den Vordergrund. Dabei wird meist davon ausgegangen, dass sich aus...
Persistent link: https://www.econbiz.de/10009451147
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Innovation and learning for sustainable competitive advantage : preliminary findings
Matthews, Judy H.; Becker, Karen L. - 2009
Achieving and sustaining competitive advantage is a major challenge for firms in today’s dynamic global marketplace. The notion of sustained competitive advantage has been investigated through a number of paradigms, from the resource based view of the firm to dynamic capabilities. This paper...
Persistent link: https://www.econbiz.de/10009437861
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Services marketing in the hospitality economy: An exploratory study
Kitsios, Fotis C. - 2006
Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....
Persistent link: https://www.econbiz.de/10009445577