The paper explains how Suan Nguen Mee Ma Co., Ltd. (Suan Company) emerged from the NGO movement guided by Sulak Sivaraksa in Thailand. Suan Company is one example of the growing number of experiments in 'alternative business'. In addition to 'fair trade' efforts to bring rural producers and...

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

There is substantial empirical evidence and increasing recognition that not only outcomes, but also the procedures leading to them, can affect people' s utility from, and their reactions to, those decisions. However, there is still a large gap between numerous studies by non-economists (e.g.,...

Eine Vielzahl von Ökonomen untersucht mit Hilfe verschiedener theoretischer Modelle, inwiefern Steuern Einfluss auf wirtschaftliche Entscheidungen haben. Eine grundlegende Annahme in diesen Modellen ist dabei die Abwesenheit von Fehlwahrnehmungen. Ziel dieser Arbeit ist es, systematische...

This project was divided into three parts. By storing a large data set in the database system, the data can be efficiently queried to analyze the customer base with reference to size and density, distribution, and vital statistics. First, the current customer portfolio was profiled in terms of...

Pagrindinis šio darbo tikslas yra išanalizuoti UAB „Signeda“ esamuoju metu atliekamus veiksmus klientų lojalumui skatinti ir sudaryti lojalumo programą. Pirmiausia, teorinėje darbo dalyje buvo apžvelgti klientų lojalumo teoriniai aspektai, atskleista lojalaus pirkėjo nauda...

Bakalauro baigiamajame darbe nagrinėjami vartotojų lojalumo programų teoriniai ir praktiniai aspektai.Teorinėje darbo dalyje pateikiami lietuvių ir užsienio autorių teoriniai aspektai apie vartotojų lojalumo ir lojalumo programų sampratas, vartotojų lojalumą lemiančius veiksnius,...

This report will outline a new framework for improved yields and increased sustainability in Sub-Saharan African smallholder agriculture. Given the failures of agricultural development aid and policy in the past, cross-sector collaboration among local farmer networks, national governments, and...

Although fair trade is a step in the right direction, this thesis argues that some of its claims and approaches may be problematic with respect to development goals.  As one of the world’s most highly traded commodities and an income source for tens of millions of people worldwide, coffee has...

In the last 15 years, the trend of NGOs working in cooperation with business has developed considerably. The global community – including leaders of international governmental institutions and of the non-profit sector as well as some business leaders – has recognized the importance of...