The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

The paper explains how Suan Nguen Mee Ma Co., Ltd. (Suan Company) emerged from the NGO movement guided by Sulak Sivaraksa in Thailand. Suan Company is one example of the growing number of experiments in 'alternative business'. In addition to 'fair trade' efforts to bring rural producers and...

There is substantial empirical evidence and increasing recognition that not only outcomes, but also the procedures leading to them, can affect people' s utility from, and their reactions to, those decisions. However, there is still a large gap between numerous studies by non-economists (e.g.,...

Eine Vielzahl von Ökonomen untersucht mit Hilfe verschiedener theoretischer Modelle, inwiefern Steuern Einfluss auf wirtschaftliche Entscheidungen haben. Eine grundlegende Annahme in diesen Modellen ist dabei die Abwesenheit von Fehlwahrnehmungen. Ziel dieser Arbeit ist es, systematische...

This project was divided into three parts. By storing a large data set in the database system, the data can be efficiently queried to analyze the customer base with reference to size and density, distribution, and vital statistics. First, the current customer portfolio was profiled in terms of...

Pagrindinis šio darbo tikslas yra išanalizuoti UAB „Signeda“ esamuoju metu atliekamus veiksmus klientų lojalumui skatinti ir sudaryti lojalumo programą. Pirmiausia, teorinėje darbo dalyje buvo apžvelgti klientų lojalumo teoriniai aspektai, atskleista lojalaus pirkėjo nauda...

Bakalauro baigiamajame darbe nagrinėjami vartotojų lojalumo programų teoriniai ir praktiniai aspektai.Teorinėje darbo dalyje pateikiami lietuvių ir užsienio autorių teoriniai aspektai apie vartotojų lojalumo ir lojalumo programų sampratas, vartotojų lojalumą lemiančius veiksnius,...

In the last 15 years, the trend of NGOs working in cooperation with business has developed considerably. The global community – including leaders of international governmental institutions and of the non-profit sector as well as some business leaders – has recognized the importance of...

Organic farming and fair trade certified chains have emerged in West-Africa since the 1990s inanswer to new alternative markets in developed countries. These chains, involving actors fromNorth and South, are seen as an opportunity to sustainably valorise the small peasants agriculturein Africa...

Fair Trade is defined as a set of socio-economic activities which are alternative to traditional and international trade. It began from the belief that the principal market's laws tend to cause serious damage to the South, and especially to the many workers devoted to 'agriculture'.The concept...