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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2000
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
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KUNDENZUFRIEDENHEIT IM NATURKOSTFACHHANDEL: DETERMINANTEN UND ERFOLGSWIRKSAMKEIT
Bolten, Jan; Kennerknecht, Raphael; Spiller, Achim; … - 2006
Der Beitrag analysiert den Einfluss der Kundenzufriedenheit auf den ökonomischen Erfolg im Naturkostfachhandel. Auf … die Kundenzufriedenheit ein relevanter Erfolgsfaktor für den Lebensmittelfachhandel ist. In Erweiterung der in der … die Kundenzufriedenheit herausgearbeitet werden. Die Qualität der Ware und die Personalkompetenz stehen hier im …
Persistent link: https://www.econbiz.de/10009444367
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Modification-Management
Stufler, Josef - 2009
Die Produkte von Maschinen- und Anlagenbauunternehmen stellen in der Regel langlebige, kundenspezifische Investitionsgüter dar. Je umfangreicher die Konstruktions- und Montagezeiten des Investitionsgutes, umso frühzeitiger muss der Kunde sich festlegen, welche Leistungsmerkmale gefordert...
Persistent link: https://www.econbiz.de/10009450200
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Technologiegestützter After Sales Service
Scholl, Margit - 2006
. zwischen KMU und öffentlicher Verwaltung zu vermitteln, transparent darzustellen und damit letztlich Kundenzufriedenheit und …
Persistent link: https://www.econbiz.de/10009460431
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Is corporate social responsibility linked with firm performance? An alternative test
Galbreath, Jeremy; Shum, P. - 2009
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer...
Persistent link: https://www.econbiz.de/10009434794
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Customer satisfaction measures in the public sector: what do they tell us?
Conroy, Denise K. - 2001
In attempting to devise customer satisfaction measures, there are a number of factors which can affect the interpretation of results - the nature of the customer, service provision, service quality and, for the public sector, the extent to which consumer sovereignty exists. It is the contention...
Persistent link: https://www.econbiz.de/10009437667
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Towards more complete satisfaction of customers in construction
Shirazi, A; Hampson, Keith D. - 1999
In an environment where economic, political and technological change is the rule, a fundamental business strategy should be the defence of traditional markets and thoughtful entry into new markets, with an aim to increase market penetration and stimulate profit. The success of such a strategy...
Persistent link: https://www.econbiz.de/10009437966
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An Empirical Investigation of the Linkage between Dependability, Quality and Customer Satisfaction in Information Intensive Service Firms
Kumar, Vikas - 2010
The Information service sector e.g. utilities, telecommunications and banking has grown rapidly in recent years and is a significant contributor to the Gross Domestic Product (GDP) of the world’s leading economies. Though, the information service sector has grown significantly, there have been...
Persistent link: https://www.econbiz.de/10009440905