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Persistent link: https://www.econbiz.de/10010353216
Historically there has been great focus on the performance of nonprofits versusfor-profit entities. The literature has included research on variances in salaries,operational efficiencies, pricing, market penetration, composition of clientele, etc.However, there is a new category of entity that...
Persistent link: https://www.econbiz.de/10009475622
This dissertation is one of the earliest to systematically apply and empirically test the resource-based view (RBV) in the context of nascent social ventures in a large scale study. Social ventures are entrepreneurial ventures organized as nonprofit, for-profit, or hybrid organizations whose...
Persistent link: https://www.econbiz.de/10009460592
In recent years, the value of business planning for new business ventures and small firms has been the subject of debate amongst entrepreneurship researchers (Brinckmann et al 2010: 24). Drawing on institutional theory, a number of writers suggest that business planning is primarily used to...
Persistent link: https://www.econbiz.de/10009483345
This study delves into the Social Innovation and Entrepreneurship Development Fund (SIE Fund) in China, analyzing its influence on the nation's social entrepreneurship ecosystem. The research examines how public policy initiatives, particularly through the SIE Fund, catalyze innovation within...
Persistent link: https://www.econbiz.de/10014537104
Both social economy and informal economy define complex economic phenomena, multifaceted, which generated multiple platform debate and analysis among economists, sociologists and lawyers. Perspectives on these concepts are the most diverse and present work attempts to link these views to find...
Persistent link: https://www.econbiz.de/10011529220
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812