A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises
Year of publication: |
2022
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Authors: | Chang, Dae Ryun ; Kim, Qurie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 165-175
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Subject: | Attitude toward people with disability | Para-social interaction | Prosocial behavior | Social enterprise | Visual communication marketing | Sozialwirtschaft | Social economy | Konsumentenverhalten | Consumer behaviour |
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