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Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka
Weerasiri, Sudath; Dissanayake, Ravindra - 2010
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has...
Persistent link: https://www.econbiz.de/10009442728
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Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographicconsumer characteristics
Josiassen, A; Assaf, A; Karpen, I - 2011
consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the … tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated … and post hoc slope analysis.Findings - The empirical findings show that consumer tendencies for ethnocentrism are directly …
Persistent link: https://www.econbiz.de/10009481845
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How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
Durvasula, Srinivas; Lysonski, Steven - 2009
economic threat and consumer ethnocentrism have a negative impact on offshoring attitudes while perceived quality of services …
Persistent link: https://www.econbiz.de/10009484552