This dissertation focuses on the effects of public intervention on the future-orientation of an economy by implementing an agent-based model designed to provide insight on certain causalities between the public sector and the innovativeness of an economy which can be inferred following the...

Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

Applying Agent-Based Modeling and Simulation (ABMS) methodology, this paper analyzes the impact of alternative production-sales policies on the diffusion of a new product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex adaptive...

Der Informationsaustausch zwischen Konsumenten im Internet wird zunehmend von Unternehmen als Träger beeinflussender Kommunikation erkannt und im Sinne kommunikationspolitischer Ziele instrumentalisiert. Hierbei wird bspw. mittels materieller Anreize versucht, auf das...

The aim of the diploma paper: to develop an interaction model for the young fashion buyers and the Inkariukai brand-ambassadors.The object of the diploma paper: interaction between the young fashion buyers and the Inkariukai brand-ambassadors.The tasks of the diploma paper:1. To condust a...

Doctor of Philosophy

Like any other retailers, web-based businesses face the challenge of attracting consumers to their stores (sites). In the case of offline retailers, location and brand are often identified as the most significant influences on store traffic. For web-based retailers, however, relatively little is...

Litchi is an important crop in the mountainous part of northern Thailand yet its profitability has declined during the last 15 years. The replacement of litchi fruit orchards for seasonal flowers and vegetables has external costs related to increased levels of soil erosion, pesticides, and...

Post-Cold War military conflicts have highlighted the need for a flexible, agile joint force responsive to emerging crises around the globe. The 2005 Joint Capabilities Integration and Development System (JCIDS) acquisition policy document mandates a shift away from stove-piped threat-based...