This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

3G is the third generation mobile network which provides customer video call and better data speed than EDGE (second generation internet service). It was first launched in Japan in 2001. In Bangladesh, Teletalk- the government owned mobile operator- was the first operator to launch 3G as pilot...

This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...

Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.

During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and...

The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...

Since the revolution of the finance and banking industry in Thailand in 2007, the implementation of good banking services has become extremely important to many banks in Thailand. The current study, therefore, intended to determine set of service quality and value dimensions that were vital...