Belinda Orzada

The scope of my dissertation is to understand how consumers’ online communication affects consumers’ behavior and market outcomes. The recent growth of consumer generated media (CGM), also known as “new” media, has provided consumers easier interaction, both to search for product...

This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media. The methodology used was the literrature review....

The villages of Bucovina possess a particular charm, mainly through the orthodox churches with heritage value, the deep spiritual character sent both to local communities and tourists, the architecture based on wood handicraft, the manner in which traditions, local customs and crafts are still...

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...

The small entrepreneurship on the Romanian food market is facing a series of concerns closely connected to the particular issues of an emerging economic sector. The entrepreneurial reactions are, quite often, intuitive, fall within a relation with the consumer which has been historically shaped...

Fake news has an extremely high impact on society, spreading quite simple and fast through social media, TV, internet, press, and other means of communication. The false news about the new coronavirus is blocked by the authorities, according to the decree for establishing a state of emergency....

Social media have grown into a powerful marketing communications tool in the global market. A number of companies are dedicating their time and resources for building trust and rapport with consumers through various social media platforms, but there is a dearth of research on their use of...

The aim of this thesis was to explore the role of management in the movement towards ecologically sustainable development (ESD), investigating perceived responsibilities, challenges, and opportunities facing business management today. The point of departure for this study was the acknowledgement...