This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of … Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of … achievement for marketers. Thus, there is a lack in understanding and measurement in terms of standards in Marketing and what …

Despite the necessity of close integration between marketing and sales, managers report less than satisfactory results … between marketing and sales are driven by differences in beliefs about the valid scope and focus of activity, time focus … to focus on removing implied status barriers between sales and marketing, provide sales with a strategic voice, and …

economical and investment management issues, yet very little if any authors present any papers concerning the marketing of … consumers segmentation model for the purpose of AB Ukio bank direct marketing. Objectives of the paper:- To define Lithuania …

Purpose – The purpose of this paper is to offer an assessment of the international direct marketing environment. Design … international direct marketing. This framework is commonly used as a way of assessing the context of international marketing … opportunities for managers who decide to use direct marketing to sell their products overseas. Practical implications – For managers …

African consumers’ opinion on information privacy and their shopping behaviour, especially within a direct marketing context … necessarily imply that direct marketers are successful in establishing meaningful relationships with consumers. Direct marketing …