Baigiamojo darbo tikslas - suformuoti AB „Montuotojas“ marketingo strategiją. Teorinėje darbo dalyje, remiantis Lietuvos bei užsienio autorių moksline literatūra bei straipsniais, analizuojamos pagrindinės marketingo strategijos formavimo organizacijoje teorinės nuostatos, aptariama...

Transportation and warehousing logistics are activities that require strong information systems and computer support. This requirement has grown with the advent of e-commerce. Companies such as FedEx and UPS now allow their customers to track and monitor the fulfilment of their requested...

Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be worthwhile. Moreover, the brand loyalty concept...

The Information service sector e.g. utilities, telecommunications and banking has grown rapidly in recent years and is a significant contributor to the Gross Domestic Product (GDP) of the world’s leading economies. Though, the information service sector has grown significantly, there have been...

This paper investigates co-production in a B2B Maintenance, Repair andOverhaul (MRO) service contract where the firm is tasked to deliver outcomes of MROservice rather than activities directly related to maintenance and repair. Our qualitativefindings show that the promise of outcomes has...

B2B is a business-to-business market place that uses internet to connect each other business. It has gotten a lot more attention recently in Japan as well as in the U.S. because it is possible to lower the procurement costs of raw material and accomplish several procompetitive effects such as...

Pastaruosius metus mokslinė veikla buvo intensyvi ieškant algoritmų, padedančių spręsti tokias problemas, kaip duomenų sistemų klasterizavimas (angl. dataset clustering). Duomenų analizės metodų kompleksiškumas, duomenų apimties didėjimas, skatino ieškoti būdų, kaip atrasti...

The internet as a vehicle for engaging two parties around a transaction is more prolific than any previous information system. With the speed and accessibility of information on products and services available at the touch of a button, it is the awareness of open information sharing, the...

The purpose of this paper is to present a theoretical framework of the factors that potentially influence dissatisfied customers to continue purchasing from their existing service provider in the business-to-business (B2B) services sector. This review paper synthesises the findings from previous...

Arivia.kom was formed out of a merger of the information technology (IT) departments of Eskom, Transnet and Denel. The aim was to address skilled staff losses and to achieve economies of scale. Agreements were drafted ensuring arivia.kom business patronage for a period of five years.Arivia.kom's...