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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet

Gans, Thilo - 2004

Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...

Persistent link: https://www.econbiz.de/10009476231

Fundraising im Internet : Potentiale - Inhalte - Spenderwünsche

Patolla, Beate - 2005

Das Thema Fundraising im Internet wird in der vorliegenden Dissertation unter drei Gesichtspunkten betrachtet: 1. Potentiale des Internets für das Fundraising, 2. Inhalte auf den Websites von Nonprofit-Organisationen sowie 3. Wünsche der Internet-Spender. Zunächst werden auf einer...

Persistent link: https://www.econbiz.de/10009475630

Volunteering, academic success, and career success - A study of relationships in the curriculum vitae of alumni of business administration studies at the University of Bayreuth

Merker, Ludwig - 2009

these criteria.More and more studies ? especially in America ? show that volunteering can enhance social competencies … structural equation modeling approach, this book examines the relationships between volunteering, academic success in school and … while at school and university promotes career entry. There is no positive relationship between volunteering in school …

Persistent link: https://www.econbiz.de/10009485593

Pre-Medicare Eligible Individuals’ Decision-Making In Medicare Part D: An Interview Study

Jin, Tao; Cline, Richard R.; Hadsall, Ronald S. - 2010

ObjectivesThe objective of this study was to elicit salient beliefs among pre-Medicare eligible individuals regarding (1) the outcomes associated with enrolling in the Medicare Part D program; (2) those referents who might influence participants’ decisions about enrolling in the Part D...

Persistent link: https://www.econbiz.de/10009462798

Effects of attitude and destination image on association members’ meeting participation intentions: development of meeting participation model

Lee, Myong Jae - 2005

Doctor of Philosophy

Persistent link: https://www.econbiz.de/10009464066

Irwin, R. L.; Lachowetz, T.; Cornwell, B. T. B.; Clark, J. - 2003

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...

Persistent link: https://www.econbiz.de/10009448098

Consumer sensory preferences for macadamia nuts

O'Riordan, P.; Baxter, I.; McConchie, C.; Hardner, C.; … - 2005

To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...

Persistent link: https://www.econbiz.de/10009448811

Evaluation of Peak Pricing on Single-Family Residential Water Consumption in Seattle

Hsu, David - 2009

Public water utilities have increasingly turned to increasing block rate price structures to reduce water consumption and signal the high environmental costs of water supply. Hsu evaluates the impact of a new and substantially higher price block added to the existing block rate price structure...

Persistent link: https://www.econbiz.de/10009460795

Brand Inertia in U.S. Household Cheese Consumption.

Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2008

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...

Persistent link: https://www.econbiz.de/10009429467

Consumer impressions of tender select beef.

Shackelford, S.D.; Wheeler, T.L.; Meade, M.K.; Reagan, J.O. - 2001

With the recent development of technology to classify beef for tenderness, it is now possible for packers and retailers to market brands of beef known to be consistently tender. The present experiment was conducted to determine consumer impressions of Tender Select, a model beef brand comprised...

Persistent link: https://www.econbiz.de/10009429525