Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this...

In developed countries governments aim to increase the market share of organic products. Assuming that organic farming creates a positive externality, we address the question of how this environmental benefit can be internalized best. Using the concept of heterogeneous producers and consumers we...

This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...

The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be...

This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...

The small entrepreneurship on the Romanian food market is facing a series of concerns closely connected to the particular issues of an emerging economic sector. The entrepreneurial reactions are, quite often, intuitive, fall within a relation with the consumer which has been historically shaped...

A strategic analysis was developed for XYZ Research Corporation (the true company's name is disguised). The strategic analysis involved a series of visits to the company to conduct focus groups with its employees and management. Five focus groups were carried out at XYZ Research Corporation....