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Consequences of the TRIPS-Agreement for the provision of pharmaceuticals in developing countries
Oppermann, Julia - 2008
Arzneimittel zur Behandlung dieser Krankheit. Zum anderen wurde auch der Mangel wirksamer Medikamente gegen vernachlässigte … Immatrialgüterrechte wesentliche Vorraussetzung für die konstante Entwicklung innovativer Arzneimittel seien. Kritiker des TRIPS … Arzneimittel gegen vernachlässigte Krankheiten bis zum 30.06.2008 überprüft. Unter Berücksichtigung des kurzfristigen …
Persistent link: https://www.econbiz.de/10009475357
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A Methodological Case Study on the Theory of Demand
Müller, Olaf L. - 2005
My philosophical case study concerns textbook presentations of the theory of demand. Does this theory contain anything … of physics by Oliver Timmer. Applying his ideas to the theory of demand reveals that the statements of this discipline …Dies ist eine methodologische Fallstudie, in der Lehrbuch-Darstellungen der Theorie der Nachfrage durchleuchtet werden …
Persistent link: https://www.econbiz.de/10009467037
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Mobile Advertising : mobile Werbemaßnahmen als Bestandteil des Media Mix
Rohne, Johanna - 2009
Advertising. Dabei wird insbesondere auf die Integration im Media-Mix und die Bedeutung für die Mediaplanung eingegangen. Neben …
Persistent link: https://www.econbiz.de/10009434394
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Reaching the international consumer: An assessment of the international direct marketing environment
Wilkinson, T. J.; McAlister, A.; Widmier, S. - 2007
Purpose – The purpose of this paper is to offer an assessment of the international direct marketing environment. Design/methodology/approach – This paper uses political, economic, social, and technological (PEST) analysis to investigate the business environment of international direct...
Persistent link: https://www.econbiz.de/10009448217
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Elektroninės vertybinių popierių prekybos Internetu sistemos ypatumai AB Ūkio banko pavyzdžiu
Bartkutė, Silvija - 2009
Investavimas istoriniu šios veiklos požiūriu ilgą laiką buvo išskirtinai profesionalių investuotojų prerogavyta, tačiau nuolatinis inovacijų procesas pastaruoju laikotarpiu sąlygojo ir privačių investuotojų suaktyvėjimą. Viena iš naujausių paslaugų VP prekybos srityje yra...
Persistent link: https://www.econbiz.de/10009478418
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Information privacy issues : implications for direct marketing
Jordaan, Yolanda - 2007
While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a direct marketing context. The objectives of the study included the...
Persistent link: https://www.econbiz.de/10009457828
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The Measure of a Marketer: Analyzing the Value of Certification in Direct Marketing
Gallucci, Kaitlin T. - 2010
This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of achievement for marketers. Thus, there is a lack in...
Persistent link: https://www.econbiz.de/10009463627
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Applying feature selection methods to improve the predictive model of a direct marketing problem
Tan, Ding-Wen; Sim, Yee-Wai; Yeoh, William - 2011
of customers. This paper presents a novel approach in predicting the re-ordering demand of a potential group of SMEs …
Persistent link: https://www.econbiz.de/10009483987
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Applying feature selection methods to improve the predictive model of a direct marketing problem
Tan, Ding-Wen; Sim, Yee-Wai; Yeoh, William - 2011
of customers. This paper presents a novel approach in predicting the re-ordering demand of a potential group of SMEs …
Persistent link: https://www.econbiz.de/10009484039