Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products
Year of publication: |
2002
|
---|---|
Authors: | Wosinska, Marta |
Publisher: |
[S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Nachfrage | Demand | Pharmaindustrie | Pharmaceutical industry | Direktmarketing | Direct marketing |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2002 erstellt |
Other identifiers: | 10.2139/ssrn.347005 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Fogel, Joshua, (2014)
-
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H., (2015)
-
Financial inducements : growth in DTC magazine advertisements
Good, Megan C., (2020)
- More ...
-
Wosinska, Marta,
-
Governance, performance objectives and organizational form: evidence from hospitals
Eldenburg, Leslie, (2004)
-
Hospital Governance, Performance Objectives, and Organizational Form
Hermalin, Benjamin, (2001)
- More ...