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Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Persistent link: https://www.econbiz.de/10009447199

Social Networks in New Product Forecasts and Marketing

Pescher, Christian - 2011

Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...

Persistent link: https://www.econbiz.de/10009484818

Hybrid Advertising Auctions

Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

Persistent link: https://www.econbiz.de/10009435135

Essays on innovation and communication

Kay Peters - 2008

The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...

Persistent link: https://www.econbiz.de/10009428989

Pricing of Advertisements on the Internet

Balachander, Subramanian; Kannan, Karthik - 2006

Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has … evolved over time, and different auction-based policies are employed by website publishers to sell online ads. In this paper … insights useful to the website publisher and the advertisers. First, interestingly, we find that the bid per impression policy …

Persistent link: https://www.econbiz.de/10009430343

E-commerce: the impact of internet technology on retailing

Nwoffiah, Lucy Chineze - 2006

Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere.The increase in the level of satisfaction in key element areas would increase overall...

Persistent link: https://www.econbiz.de/10009447181

Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape

Grosskurth, Lisa Kathrin - 2008

buying behaviour, as well as deregulations in the professional service environment, such as the relaxation of advertising …, and the adoption of a Website in particular. Overall, however, most respondents seem to lack the understanding that a … Website’s relative contribution to the service product and marketing success is determined by its role in the overall …

Persistent link: https://www.econbiz.de/10009447196

“Web-weaving”: an approach to sustainable e-retail and online advantage in lingerie fashion marketing

Ashworth, Catherine J.; Schmidt, Ruth A.; Pioch, Elke; … - 2006

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455073

Impacts of E-marketplaces on the purchase of capital goods : a case study of the Australian Advanced Manufacturers

Lee, Geoffrey; McGuiggan, Robyn L.; Spanjaard, Daniela; … - University of Western Sydney; University of Western Sydney; … - 2008

B2B e-marketplaces leverage the internet?s capabilities to efficiently connect buyers and sellers, resulting in lower transactional costs and improved communications. Academic research into the effect of e-marketplaces on the buying decision is limited. This case study used an adapted version of...

Persistent link: https://www.econbiz.de/10009481932

Gendered perceptions of experiential value in using web-based retail channels

Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the...

Persistent link: https://www.econbiz.de/10009448547

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