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charity poses the market design question of how to price these memberships to capture the maximum value from donors' altruism …. Using an online natural field experiment with over 700,000 subjects, this chapter tests theory on price discounts and shows …, framing the charity's membership price as a discount increases response rates and decreases conditional contributions from …
Persistent link: https://www.econbiz.de/10009450803
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
to nonprofit organizations. Depending on the nonprofit’s fundraising response, government spending may result in the … expenditures on the environment actually crowd in private giving, partly due to the increased fundraising response by charities …
Persistent link: https://www.econbiz.de/10009429298
intergenerationellen Gleichbehandlungspostulat des Utilitarismus Genüge getan. In der Altruismus-Modellierung ergibt sich das methodische … Problem der mehrfachen Berücksichtigung des selben Effektes. Altruismus ist um so stärker ausgeprägt, je geringer die … Altruismus oder Egoismus verwenden läßt. Abschließend werden unsere Überlegungen auf den Klimaschutzfall angewendet …
Persistent link: https://www.econbiz.de/10009475365
.Chapter four discusses the impact of ability grouping in secondary educationon student incentives. Education provides a signal on … unobservable abilityfor employers and improves productivity after education. Selection setsbetter incentives in primary education … (Gesamtschulen) hat die erworbeneQualifikation aber eine höhere Signalwirkung. Deswegen haben die Schülerauch einen höheren Anreiz …
Persistent link: https://www.econbiz.de/10009471898
In Australia today Not-for-profit organisations, like most other entities, are trying to respond effectively to challenges associated with the recruitment and retention of competent, experienced and committed staff. Unlike government and commercial entities, however, the poor resourcing of...
Persistent link: https://www.econbiz.de/10009480723
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission...
Persistent link: https://www.econbiz.de/10009455914
Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....
Persistent link: https://www.econbiz.de/10009451177
Fundraising is a field misunderstood in public perception (Giving Australia 2005) yet fundraisers are arguably critical … change agents in Australian society. Debate continues around aspects of whether fundraising is an industry or a profession … professionalisation of fundraising in creating more sustainable organisations and the issues of providing a supply of qualified …
Persistent link: https://www.econbiz.de/10009437560
INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688