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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Factors influencing paradoxes of technology adoption and consumption
Ting, Sherman; Dubelaar, Chris; Dawson, Linda - 2005
organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to …
Persistent link: https://www.econbiz.de/10009441652
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The Management Of Deshopping And Its Effects On Service: a Mass Market Case Study
King, T; Dennis, C; McHendry, J - 2007
Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...
Persistent link: https://www.econbiz.de/10009465507
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Gendered perceptions of experiential value in using web-based retail channels
Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007
both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the …Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting …
Persistent link: https://www.econbiz.de/10009448547
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The market for preferences
Earl, PE; Potts, J - 2004
Learning processes are widely held to be the mechanism by which boundedly rational agents adapt to environmental changes. We argue that this same outcome might also be achieved by a different mechanism, namely specialisation and the division of knowledge, which we here extend to the consumer...
Persistent link: https://www.econbiz.de/10009448633
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The interactions of consumption characteristics on social norms
Lee, Richard; Murphy, Jamie; Neale, Larry - 2009
Purpose: An extended Theory of Planned Behavior (TPB) model tests how customer loyalty intentions may relate to … subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption …
Persistent link: https://www.econbiz.de/10009483430
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Preference Under Risk: An Application of Nonexpected Utility Theories
Loehman, Edna T. - 1992
risk aversion and models of the utility function. One particular theory (expected utility with rank dependent probabilities …
Persistent link: https://www.econbiz.de/10009468391
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Die Diffusion von nachhaltigem Konsum
Franke, Max - 2004
tieferliegenden Ursachen für die langsame Diffusion von nachhaltigem Konsum sind das Thema der vorliegenden Arbeit. Um die … ökologischen oder sozialen Folgen sind konsuminduziert und insofern ist der Konsum das zentrale Handlungsfeld einer nachhaltigen … Entwicklung beitragen. Aus diesem Grund untersucht diese Arbeit primär die Verbreitung von nachhaltigem Konsum. Besondere …
Persistent link: https://www.econbiz.de/10009449366