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charity poses the market design question of how to price these memberships to capture the maximum value from donors' altruism …. Using an online natural field experiment with over 700,000 subjects, this chapter tests theory on price discounts and shows …, framing the charity's membership price as a discount increases response rates and decreases conditional contributions from …
Persistent link: https://www.econbiz.de/10009450803
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission...
Persistent link: https://www.econbiz.de/10009455914
In Australia today Not-for-profit organisations, like most other entities, are trying to respond effectively to challenges associated with the recruitment and retention of competent, experienced and committed staff. Unlike government and commercial entities, however, the poor resourcing of...
Persistent link: https://www.econbiz.de/10009480723
to nonprofit organizations. Depending on the nonprofit’s fundraising response, government spending may result in the … expenditures on the environment actually crowd in private giving, partly due to the increased fundraising response by charities …
Persistent link: https://www.econbiz.de/10009429298
Fundraising is a field misunderstood in public perception (Giving Australia 2005) yet fundraisers are arguably critical … change agents in Australian society. Debate continues around aspects of whether fundraising is an industry or a profession … professionalisation of fundraising in creating more sustainable organisations and the issues of providing a supply of qualified …
Persistent link: https://www.econbiz.de/10009437560
INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688
factors that influence voluntary contributions. I examine the effects of organizational characteristics, such as fundraising … cost to the donor of achieving a one-dollar increase in the provision of program services. Resources devoted to fundraising …
Persistent link: https://www.econbiz.de/10009445425
fundraising presents a challenge for many NGOs. The potential of individual donors to financially support INGOs has been … for many of the country’s NGOs. Individual fundraising is just one of many fundraising models, but one that is … fundraising initiatives in other middle income countries could help avoid some of the challenges particular to fundraising in such …
Persistent link: https://www.econbiz.de/10009447776
sector, what are its boundaries and what functions should an NfP CRM information system perform?” Grounded Theory Method (GTM …
Persistent link: https://www.econbiz.de/10009465412