segmentation is through analysis of consumer preference structures - an approach which is glaringly absent from most marketing … texts, not least because of the difficulty of developing practical approaches which can generate effective marketing … Analysis for Marketing. The definitive publisher-authenticated version Muriel Wilson-Jeanselme, Jonathan Reynolds. "The …

In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging … little research evaluating the effectiveness of Femvertising from a marketing perspective. In an online study using a between …

critique from a number of developmental and marketing perspectives. We argue that instead of focusing on untapped low …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …