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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Leaving the L-Space; Kundenintegration als Erklärungsansatz multinationaler Unternehmen im Dienstleistungssektor - Eine Weiterentwicklung des OLI-Modells
Radmacher-Nottelmann, Nils A. - 2010
Dienstleistungssektor unter besonderer Berücksichtigung der Kundenintegration erklärt werden kann.Als Ausgangspunkt wird argumentiert, dass … erklären.Die zentrale Bedeutung der Kundenintegration bei der Entstehung von MNU im Dienstleistungssektor wird zudem empirisch … der Einfluss des Grades der Kundenintegration auf das Wachstum von Dienstleistungs-MNE deskriptiv und anhand multivariater …
Persistent link: https://www.econbiz.de/10009447148
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Acquisition integration framework for technology enterprise : the human factor
Lewis, Kyle (contributor) - 2010
Acquisitions are common in today’s business and people involved in acquisitions face challenges when they become part of this process. This thesis aims to provide an understanding of the human factors that determine the outcome of acquisition integration. Various frameworks exist in the...
Persistent link: https://www.econbiz.de/10009429314
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Effects of power influence on the relationship between department store and its subtenants in China
Yip, Leslie Sai-chung - 2003
The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...
Persistent link: https://www.econbiz.de/10009434842
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Relationship marketing: Its potential to enhance public-private sector initiatives
Faculty of Built Environment, Art and Design
In an effort to obtain value for money and eliminate waste and inefficiency, inherent within the public sector, Governments throughout the world are actively encouraging the private sector to become interested in funding public infrastructure projects. There are several examples within Australia...
Persistent link: https://www.econbiz.de/10009434993
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Importer relationship performance in Latin America: the role of trust and commitment
Bianchi, Constanza C.; Saleh, Abu - 2009
Firms from emerging markets are increasingly developing relationships with foreign suppliers, although international relationships are difficult to manage due to differences between countries. Relationship marketing research has focused mainly on the export marketing activities of firms and much...
Persistent link: https://www.econbiz.de/10009437777
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The entrepreneurial playwright : a relational approach to marketing plays in the regions
Ainsworth, Rodney Phillip - 2008
This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be...
Persistent link: https://www.econbiz.de/10009437885
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The exploration of consumer power in online brand communities : a comparison case study in Australia and China
Zhang, Jie - 2008
Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001)....
Persistent link: https://www.econbiz.de/10009437892
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"Marketing managers" in the context of global supply chains: Functional versus multiple IQ competencies
Richey, Glenn; Harvey, Michael; Moeller, Miriam - 2010
Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...
Persistent link: https://www.econbiz.de/10009441805