Die Nutzung des Internet zur Vermarktung und zum Vertrieb von touristischen Produkten hat seit den neunziger Jahren ein rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte Konkurrenzsituation zwischen den Anbietern...

In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...

This thesis explores economic aspects of virtual worlds by focusing on a specific massively multiplayer online role-playing game, RuneScape. In particular, it examines the similarities and differences between the virtual economics and real world economics, the economic understanding of RuneScape...

VAG—a prototype animated, interactive, three-dimensional virtual environment model of a supply chain in the agribusiness sector has been developed as a CD-based game of strategy. Users (players) have to both create their supply chain by choosing the components that make it up, and then play...

VAG is a prototype animated, interactive, three-dimensional virtual environment model of a supply chain in the agribusiness sector and has been developed as a CD-based game of strategy. Users (players) have to both create their supply chain by choosing the components that make it up, and then...

The Water Framework Directive (WFD) proscribes specific levels of contaminates present in rivers and lakes in the UK, these contaminants come from a wide range of sources such as food additives present in faeces, agricultural runoff and drinking water additives such as iron dosing. Water...

This paper extends von Hippel?s (Manag. Sci. 32(7):791?805, 1986) concept of lead users to a virtual reality environment. Three lead user groups, site developers, business firms and avatars, have a synergistic role to play in extending virtual reality from a social networking platform to a...

Im Zuge der Herausbildung der 'New Economy' seit Mitte der 1990er-Jahre erfuhr das Geschäftsmodellkonzept eine erhebliche praktische und theoretische Aufmerksamkeitssteigerung. Hierbei wurde jedoch der Prozess der Geschäftsmodellierung, der der Generierung eines Geschäftsmodells in der...

The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....