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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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dargestellt am Beispiel von Existenzgründerinnen und Existenzgründern im Einzelhandel in den neuen Bundesländern
Panick, Veronika - 1999
Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...
Persistent link: https://www.econbiz.de/10009467098
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Mechanism design for capacity allocation with price competition
Furuhata, Masabumi; Perrussel, Laurent; Zhang, Dongmo; … - University of Western Sydney; Universite? de Toulouse; … - 2008
Studies on mechanism design mostly focus on a single market where sellers and buyers trade. This paper examines the problem of mechanism design for capacity allocation in two connected markets where a supplier allocates products to a set of retailers and the retailers resale the products to...
Persistent link: https://www.econbiz.de/10009482102
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Die wachsende Bedeutung des Online-Shopping und die Auswirkungen auf den stationären Einzelhandel : Aktuelle Trends und Entwicklungen
Momberger, Christian - 2002
Der Einzelhandel in der Bundesrepublik Deutschland leidet seit 1992 unter der schwachen Konjunktur und insgesamt … Einzelhandel in den zentralen Innenstädten und der Stadtrand, ein Verdrängungswettbewerb zwischen dem Einzelhandel in den zentralen …
Persistent link: https://www.econbiz.de/10009468571
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A Study on eco-friendly merchandise in a resort retail environment
Patrick, Lindsey C - 2010
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...
Persistent link: https://www.econbiz.de/10009458727
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...
Persistent link: https://www.econbiz.de/10009484254
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The Evolution of Shopping Center Research: A Review and Analysis
Eppli, Mark; Benjamin, John D. - 1994
been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate …
Persistent link: https://www.econbiz.de/10009484538
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Untersuchung strategischer Marketingkonzeptionen deutscher Handelsunternehmen in Russland am Beispiel der Einzelhandelsbranche
Krause, Valerie - 2007
Aspekt des richtigen Einsatzes von Marketing-Mix-Instrumenten unter Berücksichtigung der kulturspezifischen Eigenschaften des … Unternehmensentscheidungen im Bereich Marketing-Mix-Instrumente im Rahmen eines Russlandgeschäfts unterstützen werden. … reorientation of the country?s economy ? strategic marketing decisions for market entry play a decisive role in the success or …
Persistent link: https://www.econbiz.de/10009459130
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The Consumer Direct Services Revolution in Grocery Retailing: an exploratory investigation
Teller, Christoph; Kotzab, Herbert; Grant, David B. - 2006
strategic competitive advantage in grocery retail markets. Other marketing issues such as pricing, assortment and store …
Persistent link: https://www.econbiz.de/10009465793