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INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688
In today’s competitive business environment, a company which understands thereasons why consumers chose to purchase their product or service instead of theircompetitors’ should be able to use these reasons to gain competitive advantage.As more consumers are becoming aware of social causes...
Persistent link: https://www.econbiz.de/10009447796
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011315488
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011531838
considerable if administrators and decision-makers are to understand the mechanism of professional sports sponsorship. …The purpose of this study was to determine the incentives of companies in either sponsoring or not sponsoring … professional sports teams. The review of literature regarding the identification of incentives to sponsor professional sports teams …
Persistent link: https://www.econbiz.de/10009430922
Sport wird einerseits wie jede andere Tätigkeit in der Gesellschaft mit öffentlichen Abgabelasten beschwert … steuerlichen Behandlung des Sports hat wiederholt Fragen nach der öffentlichen Finanzierung des Sportes aufgeworfen: Inwieweit sind …
Persistent link: https://www.econbiz.de/10009429581
Unternehmen werden angehalten einen freiwilligen Beitrag zu leisten, im Sinne von ökologischer und sozialer Nachhaltigkeit. Demnach können soziale Missstände beseitigt und auf umweltschonende Maßnahmen im betrieblichen Kreislauf geachtet werden. Durch den stattfindenden Wertewandel der...
Persistent link: https://www.econbiz.de/10009434234
Purpose: To explore how corporate social responsibility (CSR) can be effectively built into firm strategy. Design/methodology/approach: By drawing upon classics work in the field, this paper first offers conceptual discussion and then systematically develops a means of incorporating CSR into...
Persistent link: https://www.econbiz.de/10009434792
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer...
Persistent link: https://www.econbiz.de/10009434794
This thesis describes the construct of psychopathy and the study of psychopaths. It identifies that psychopaths have been studied extensively in their criminal manifestations but that there is a large and recognised gap in the literature and a stated need for the study of successful psychopaths...
Persistent link: https://www.econbiz.de/10009434885