"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Jon Dart
| Year of publication: |
2023
|
|---|---|
| Authors: | Dart, Jon |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 2, p. 278-294
|
| Subject: | Consumer boycott | Corporate social responsibility | Israel | Palestine | Sponsorship | Corporate Social Responsibility | Konsumentenboykott | Sponsoring | Palästina | Konsumentenverhalten | Consumer behaviour | Sport | Sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2022-0111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331365