Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In...

Die Bachelorarbeit beschäftigt sich mit der Integration von Werbung in Computer- und Videospielen. Am Beispiel von der Modefirma Ben Sherman wird die Vielfältigkeit und die Komplexität von Spiele-Werbung näher erläutert.Ziel der Arbeit ist es die unterschiedlichen Formen von In-Game Werbung...

Ziel dieser Bachelorarbeit ist es, die Rolle des E-Game-Advertisings als Ersatz für klassische Werbeformen und als Ergänzung im Marke-ting-Mix zu untersuchen. Dazu wird die Werbeform erläutert und auf ihren praktischen und theoretischen Einsatz geprüft. Es wird da-bei auf das Medium E-Game...

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A concept of dynamic stability in infinitely repeated games with discounting is presented. For this purpose, one modification of the available theory is needed: we need to relax the assumption that the game starts in a given period. Under this new framework, we propose stable strategies such...

This half-semester course discusses decision theory and topics in game theory. We present models of individual decision-making under certainty and uncertainty. Topics include preference orderings, expected utility, risk, stochastic dominance, supermodularity, monotone comparative statics,...

Process models are used by information professionals to convey semantics about the business operations in a real world domain intended to be supported by an information system. The understandability of these models is vital to them being used for information systems development. In this paper,...

A novel procedure is described for accelerating the convergence of Markov chain Monte Carlo computations. The algorithm uses an adaptive bootstrap technique to generate candidate steps in the Markov Chain. It is efficient for symmetric, convex probability distributions, similar to multivariate...

Overexploitation of coastal aquifers may lead to seawater intrusion, which irreversibly degrades groundwater. The seawater intrusion process may imply that its consequences would not be perceptible until after decades of accumulated overexploitation. In such a dynamic setting, static...