level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

managementof organisations is therefore showing more interest in concepts such as organisationallearning and innovation. These … innovation concepts being vague. This study aimed to examine theconceptual ambiguity in order to arrive at a better understanding … investigate the concepts of organisational learning and innovation separately.To understand the concept of organisational learning …

Organizational innovation has been of central interest in recent years because of its importance for organizational … survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to … understand the innovation process and the factors that affect it. However, empirical studies that examine the relationship …

. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing …

abilities, surrounding us. It is also closely conected with having competences for using stocks. Innovation is also part of …