Showing 151 - 160 of 188
Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the...
Persistent link: https://www.econbiz.de/10009448547
Learning processes are widely held to be the mechanism by which boundedly rational agents adapt to environmental changes. We argue that this same outcome might also be achieved by a different mechanism, namely specialisation and the division of knowledge, which we here extend to the consumer...
Persistent link: https://www.econbiz.de/10009448633
Nachhaltiges Wirtschaften der Unternehmen und nachhaltiger Konsum der Verbraucher stellen die Zielgrößen dar, die als zukunftsweisend deklariert werden. Ein unternehmerischer Pionier, der idealistisch motiviert, verschiedene Nachhaltigkeitsziele verwirklichen will, allen voran das...
Persistent link: https://www.econbiz.de/10009451187
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455031
Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455032
Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455080
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.
Persistent link: https://www.econbiz.de/10009455176
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455177
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180