Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...

Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important...

Necessity of communication with market arises from basic philosophy of marketing - to be familiar with market, recognize its needs and offer the most effective way to fulfil those demands. Importance of communication increases with expansion of individual manufacturer’s supply and their effort...

Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important...

In this paper; young consumers’ generic avoidance nature towards urban public transportation facilities in Bangladesh has been discussed. From the discussion, four major categories of negative associations regarding public transportation in the urban areas were identified. While three of them...

Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...

A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...