Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits are difficult to handle and store but they also do not...

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...

Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...

Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...