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Promotion has the ability to inform and attract potential buyers to the points of sale of the tourist product, in order … to satisfy the needs and desires of customers/tourists and thus increase the economic efficiency of tourism activities … product offered on the market. This information/promotion is vital in a modern market economy, where it does not matter if the …
Persistent link: https://www.econbiz.de/10014584302
rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …
Persistent link: https://www.econbiz.de/10009449713
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …
Persistent link: https://www.econbiz.de/10009437263
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998-2007)...
Persistent link: https://www.econbiz.de/10009437943