In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … immigration into Germany from the 1960s onwards is discussed. Differences in motivation, life aims, economics potential, language … skills and media use between the first and second generation are assessed and the implications for marketing and retail …

U.S.and Germany. The benchmark for assessing the empirical analyses theoretically is the general equilibrium framework … reality of labour market rationing and itsdistributional implications both in the U.S. and Germany. … U.S.and Germany. The benchmark for assessing the empirical analyses theoretically is the general equilibrium framework …

, including Germany, in the last decade of the twentieth century, has also led to an increase in the immigrant entrepreneurship …. More precisely, the self-employment structure of immigrants to Germany changed tremendously since the 1970s. For instance …, this dissertation investigates the determinants of successful immigrant entrepreneurship for whole Germany as well as for …

Deutschland hat eine weit zurückreichende Tradition als Einwanderungsland. Im internationalenVergleich gehört die … Bundesrepublik Deutschland mittlerweile zu den größten Einwanderungsländern.Deutschland betreibt jedoch … Deutschland von der Einwanderungs- und Integrationspolitik des größtenklassischen Einwanderungslandes, der USA, etwas lernen …