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Persistent link: https://www.econbiz.de/10010353216
Part one of the thesis studies differential diagnosticity towards substantive extrinsic information available in the environment. This research tests the interaction between regulatory focus and availability of extrinsic-substantive information such as consensus information, on the range of...
Persistent link: https://www.econbiz.de/10009476144
Our study uses the data collected during the implementation of the tobacco buyout program inKentucky to evaluate how rural households, diverse in income, age, family structure, location,education level, and other characteristics, made a choice between annuities and a lump-sumpayment. Subjects in...
Persistent link: https://www.econbiz.de/10009446535
Impulsivity and inconsistency in intertemporal choice have been attracting attention in econophysics and neuroeconomics. Although loss of self-control by substance abusers is strongly related to their inconsistency in intertemporal choice, researchers in neuroeconomics and psychopharmacology...
Persistent link: https://www.econbiz.de/10009448386
Ausgehend von den Erkenntnissen des Behavioral Finance wird in der vorliegenden Arbeit die Persönlichkeit als Erklärungsansatz für interindividuelle Unterschiede im Anlegerverhalten an der Börse untersucht. Die Darstellung derartiger Zusammenhänge dient dem Ziel, Investoren Einblicke in...
Persistent link: https://www.econbiz.de/10009467423
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592