developed into the fashion capital of the world. Therefore, the dual study of Fashion and French Language is a relevant …, exciting, and dynamic combination.As a senior, I am about to complete the Textiles, Merchandising, & Design and French Language … create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics …

brought along greater urbanisation and urban areas in Malaysia are expanding at an unprecedented rate. More Malaysians are … created more demand for diverse types of consumer goods. As such, the retail sector in Malaysia serves as an important … infant stage in Malaysia. There is a need for retailers to have a sound strategic plan to make private retail sales portals …

Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …

sellers in Malaysia’s dairy industry, taking into consideration the heterogeneous nature of the producers. Interviews with 133 … marketing strategies for both milk buyers and government. …

, headquartered in Malaysia, and considered to be an emerging market. Statistical analysis was carried out using one-way analysis of …

consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

For over a decade, IT expenditure in China and Malaysia has shown a significant increase, as organisations in these … research in validating the IS-Impact model introduced by Gable, Sedera and Chan in two countries: China and Malaysia. This … and seventeen respondents from a state government in Malaysia were involved in these studies. Findings indicated that most …