importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …

, respectively of those of low risk, concerning the youth unemployment from the North-East part of Romania. In order to identify … both high and low risk of the youth unemployment, but, with some exceptions, these areas have a temporary …

youth`s physical activity, health and education through the use of social marketing approach. Lack of knowledge about the … among younger audiences. There is a need to change behavior of the youth, to identify the different needs and preferences … field. Collaborative working between civil society, government, private sector and media will increase motivation of youth …