.Accordingly, a mixed-method research design was adopted that consisted of two phases. Thefirst phase involved a netnography study to … demonstrating that experience has a definitepositive impact on brand loyalty. The use of netnography to identify customer …

Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed … are under pressure to develop engaging experiences for consumers and also to manage brand stories that integrate various … constitutes transmedia consumption experiences and practices? How do consumers consume and co-create these consumption experiences …

most research has focussed on the positive attitudes and behaviours that consumers have toward brands, there is a growing … avoidance concerns the negative interaction between consumers, as social actors, and brands, as meaningful objects, within a … comprehensive appreciation of why consumers avoid certain brands in addition to potential insights that may be used in the …

consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with … websites. Research has shown that brand knowledgehas a direct effect on a consumer’s intention to purchase from an online …,social, and personal risk. Of these risks, only performance risk had an influenceon a consumer’s purchase intention from a non …

In this article, justifications by producers (economic protectionism), consumers and social advocates (humanitarian …

In this article, justifications by producers (economic protectionism), consumers and social advocates (humanitarian …

) of Hungarian and Romanian consumers following food price changes as a result of accession to the European Union (EU) in … groups. Although, in absolute terms, Romanian food consumers seem to be more affected (the decrease in their real income … varies between 4 per cent for decile 10 and 12 per cent for decile 1) than Hungarian consumers (0.4 per cent for decile 10 …

and trade that benefits producers, traders, industrialists and consumers of beans. …

consumers prefer white. To estimate theconsumers interest in orange biofortified maize, sensory evaluations were organized in …

consumers, and later the information has been analyzed bymultivariant methods, specifically, factorial analysis, cluster and … joint. In this sense, this study centres on the scientific analysis of freshapricots consumers, in the Chilean and Italian …